You’ve got your lead magnet, now the big question is “How to Promote a Lead Magnet?”
How do you get it in front of the eyes that buy?
Here are 20 ways to promote a lead magnet and grow an email list:
- Social Media Promotion:
Share your lead magnet on platforms like X, Facebook, LinkedIn, and Instagram, highlighting its value. Choose the most appropriate platform. If you are a business coach, then target small business owners on LinkedIn. If you are a photographer or creative coach, choose a visual platform like Instagram. - Create Pinterest Pins:
Design eye-catching pins linking to your lead magnet and share them on Pinterest boards related to your niche. Over three-quarters of Pinterest users are females, so design your pins to appeal to a female aesthetic. Read more stats, such as how many use to app vs the desktop here. - Optimize Website:
Place opt-in forms strategically on your website, including pop-ups, slide-ins, or embedded forms. If you look at my homepage, the position of my freebie is a clear, click and get image. This leads to a sign up page when clicked. Placing a widget to collect just an email works well. It’s easy and quick for the user, it’s low friction and reduces the chance of second thoughts. - Guest Blogging:
Write guest posts for relevant blogs and include a call-to-action (CTA) directing readers to your lead magnet. Think about who you share a market with. One of my businesses is a Construction Health and Safety consultancy. My market is construction subcontractors who also need tax advisors and HR consultants, so I would target their blogs. - Collaborate with Influencers:
Partner with influencers in your industry when thinking how to promote a lead magnet to their audience. Every influencer has contact information in their profile or on their site. Speak to a few though to make sure you are accessing the largest audience possible at a reasonable price. - Webinars:
Host webinars related to your lead magnet topic. Encourage attendees to sign up for your email list to receive even more resources. Most people can use Zoom now and if you are shy on camera, use slide decks and narrate through it. A webinar doesn’t have to be live either. Record and have it available via a link – although take up IS higher if you are live and there. People tend to not listen until the end of recordings. - Email Signature:
Add a link to your lead magnet in your email signature to capture leads from your regular correspondence. Super simple. You’re missing a huge opportunity if you don’t do this. Downloadaprintable Newsletter subscribers can access a free email signature Canva template worth £5. If you’re not on the list yet, you can get on it here. - YouTube Channel:
Create videos discussing topics related to your lead magnet and include links in your video descriptions. Google will favour you if you embed your Youtube videos on your website because it reinforces authenticity. - Facebook Groups:
Engage in relevant Facebook groups, provide valuable insights, and offer your lead magnet as a resource when appropriate. The key here is When Appropriate. You wouldn’t randomly shout out your freebie in real life – so don’t do it in an online group. - Podcast Interviews:
Participate in podcast interviews and mention your lead magnet, providing a link for listeners to access it. The show notes will include contact details. - Quora Responses:
Answer questions on Quora related to your niche and include a link to your lead magnet where relevant. - LinkedIn Articles: Publish articles on LinkedIn Pulse that provide valuable insights and include a CTA to download your lead magnet. Articles also show up on your profile, so make it your best work.
- Offer a Sneak Peek:
Share a teaser or excerpt of your lead magnet on social media to generate curiosity and drive sign-ups. If your freebie is an eBook, read the first few pages or a chapter on social media to pique interest. - Run Contests or Giveaways: Host a contest or giveaway where entering requires signing up for your email list. Collaborate with other creators to produce a bundle of prizes. If you all gather emails and share (be clear about this on your entry) you’ll have more reach. Works best with complementary services and not al all for your competition!
- Networking Events:
Attend networking events, both online and offline, and use the opportunity to promote your lead magnet to interested individuals. Face to face is golden because they can like and trust you faster. - Cross-Promotion:
Partner with other coaches or businesses in complementary niches to cross-promote each other’s lead magnets. - Post Consistently:
By posting consistently, followers know you are there. Whatever platform you post on, algorithms will see your dedication. - Create a Resource Page:
Dedicate a page on your website to showcase all your lead magnets and drive traffic to it through various channels. Also remember to follow up by setting up an email campaign to keep yourself front of mind. If you don’t follow up and be consistent, there is no point growing an email list. - Create Infographics:
Design visually appealing infographics related to your lead magnet content and share them on social media platforms. Humans love a clear, quick and easy to understand information. - Leverage SEO:
Optimize your website and content for relevant keywords to attract organic traffic and promote your lead magnet to visitors. Use Google Trends to help find good keywords.
Growing an email list is a combination of strategies executed effectively and consistently.
Ultimately, the lead magnet itself should offer such great value that it’s a no brainer, simple decision to sign up for it. Remember that the aim of a list is to turn interested people into paying customers. They are people and they need nurturing once they are on the list.
I hope this post has inspired you when considering how to promote a lead magnet. If you have not already signed up for My lead magnet, you can do that here and grab your seven freebies!
